Jool is a unique monthly subscription box model that allows subscribers to choose exclusive jewelry pieces from featured local artist. Subscribers also get special access to local jewelry popup events in their area where they can meet the artists and purchase additional pieces from their collection. The model serves both the artists, who have an opportunity to promote their brand, and the subscribers, who receive exclusive pieces based off their style preferences. 

For a flat fee, subscribers choose 0ne, two, or three piece boxes. They can select jewelry pieces from exclusive collections of rotating artists. Subscribers also have the opportunity to include One of a Kind pieces in their box for additional costs. If subscribers don’t fill their box by the shipment cut off date and time, piece will be chosen for then by stylists based off their preset preferences.